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In The March 2010 Issue...

**Final Expenses versus Preneed Insurance

**Asset Allocation 2009

**The Owner and the Financial Health of the Company


Plus Monthly Features
New Perspective
Tips and Techniques
Hall of Shame
Editorials










Daniel M. Isard


Daniel M. Isard
Publisher
danisard@f4sight.com
(800) 426-0165
(602) 274-6464
fax: (602) 277-6722

"I have studied preneed for the past 25 years. Preneed is not an option to a funeral home, and advance selling is not an option for a cemetery. There are numerous interrelated issues with this subject, any one of which can send your preneed future into ruins. Through each of the past three decades, I have seen funding sources, marketing vendors and the servicers themselves find ways to screw-up their preneed and advance sales programs, which impair their profits and business value. That is why we publish Preneed Perspective! You have a better chance of doing it right when you know what is right!"

Objective • Professional • Up To Date • Honest

Testimonials:

If the failure of National Prearranged Services does nothing else, it should awaken funeral directors to the need to diligently evaluate the preneed companies they do business with.

Unfortunately, due to the complex nature of insurance and finance, few if any funeral directors feel qualified to do this.

Fortunately Dan Isard and Preneed Perspective steps in to do that analysis for them. Funeral directors can now more confidently choose their preneed vendors knowing that someone is watching out for them.

Curtis D. Rostad, CFSP
Executive Director
Indiana Funeral Directors Association